Let’s talk social media

Posted on June 02, 2016

Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...

Marketing students go on an exclusive Bridgestone plant tour

Posted on May 26, 2016

On Friday, 6 May 2016, the third-year Marketing Management Practical Project (BEM 356) team leaders were taken to the Bridgestone South Africa manufacturing plant in Brits to give them some insight into the Bridgestone tyre manufacturing process. The student team leaders were collected at UP by...

Marketing students put shoulder to the wheel in Bridgestone project

Posted on May 13, 2016

The Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 third-year Marketing Management practical project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year students...

Celebrating achievers in the Department of Marketing Management

Posted on April 26, 2016

The Department of Marketing Management's annual prize-giving function took place on 14 April 2016 at the High Performance Centre (hpc). During this event, the Department’s top performers were celebrated for their various achievements.

International meets local and connects over a traditional South African braai

Posted on April 11, 2016

Wednesday, 16 March 2016, was a memorable day for the BCom Marketing Management Honours class. The students met a group of management students from Rutgers University in Camden, New Jersey, and hosted them in their class, followed by an informal braai sponsored by the visitors.

One group’s will to excel

Posted on March 30, 2016

On 9 March, the BCom (Hons) Marketing Management class of 2016 presented to their first client, customer insights consultancy Consulta. There was an atmosphere of anxiety and excitement, as the students did not know what to expect.

UP-BANKSETA partnership changes the lives of students

Posted on March 24, 2016

When Prof Yolanda Jordaan, Head of the Department of Marketing Management, read that occupations in marketing and sales were identified amongst the top 100 national scarce skills in the country, she took action.

An introduction to qualitative research

Posted on March 08, 2016

“We want to know the why,” explained Prof Natasja Holtzhausen, a qualitative researcher from the School of Public Management and Administration, to the third-year Marketing Research students.