The journey of the Sticks and Stones marketing team

Posted on October 07, 2016

The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...

Top marketing students win a trip to Cape Town

Posted on October 07, 2016

Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...

Marketing students thinking outside the box, inside ABSA’s Equinox

Posted on October 06, 2016

The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.

Adding value – one cup of coffee at a time

Posted on October 06, 2016

Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...

Outgoing Commercii committee passes on the baton to new leadership

Posted on September 20, 2016

The Economic and Management Sciences Faculty House Commercii welcomed its incoming Executive Committee (EC) on 16 September 2016. The inauguration ceremony was symbolic of the passing on of the baton from the previous EC, overseen by the Dean of the Faculty, Prof Elsabé Loots, who commended all...

Traditional integrated marketing communication lives on

Posted on September 05, 2016

Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.

Dream it. Plan it. Produce it. Repeat.

Posted on September 01, 2016

Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.

Marketing Management students benefit from strong industry ties

Posted on August 22, 2016

The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...