A memorable evening with Marketing Alumni

Posted on August 25, 2017

It is halfway into the year, and the BCom Honours (Marketing Management) students are anxious to secure a job for next year. The Department of Marketing Management wants to assist its students on their career journeys, and as such, the idea of a guest panel of alumni was born.

Marketing Honours student attends European Summer Institute in Germany

Posted on July 27, 2017

Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences. The two-week programme was held and conducted by WHU -...

Marketing lecturer shines at EMS Faculty Awards Function

Posted on July 07, 2017

On Wednesday evening, 21 June 2017, the annual EMS Faculty Awards Function took place. The EMS Faculty Awards Function is hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences staff members.

Marketing scholars meet to discuss customer value

Posted on June 15, 2017

Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer...

“UP4Marketing”: BCom Marketing Management attracts prospective students at UP’s 2017 open day

Posted on June 14, 2017

It was with much excitement that the University of Pretoria opened its gates to prospective students on 20 May 2017. Shortly after 8:00 the walkways of UP’s Hatfield Campus were buzzing with scholars, parents and teachers, all eager to enquire about possible degree choices.

UP represented at conference on interdisciplinary business research

Posted on May 25, 2017

Prof Anské Grobler recently attended the Society of Interdisciplinary Business Research (SIBR) 2017 Conference on Interdisciplinary Business and Economic Research, hosted in Sydney on 15 and 16 April 2017.

Marketing Professor receives NRF rating

Posted on May 23, 2017

Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.

Changing the lives of Marketing Management students – one bursary at a time

Posted on April 12, 2017

The lives of 40 Marketing Management students were changed on Wednesday, 29 March 2017, when they were informed that they were recipients of the 2017 Banking Sector Education and Training Authority (BANKSETA) bursaries. For these bursaries, 40 of the best performing BCom (Marketing Management)...