The Communication Management Division in UP’s Facutly of Economic and Management Sciences is establishing collaborative ties with global public relations firm Edelman’s African and South African branches. 

Robert Holdheim, who oversees Edelman's operations in South Asia, the Middle East and Africa, and Tod Donhauser, Managing Director at the Johannesburg branch of Edelman South Africa, have been in talks with the Communication Management Division about possible collaboration between the company and UP.

The Division aims to build a strong alliance and relationship with Edelman, in order to empower the University of Pretoria’s ability to innovate and progress into new educational arenas.