Consumers and branding: “market yourself as a brand”

Posted on April 05, 2017

The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.

L’Oréal Brandstorm Challenge 2017

Posted on March 15, 2017

On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.

Experimental design expert from Connecticut visits Marketing Management

Posted on December 05, 2016

The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...

Mr Humbani wins award for first journal article publication

Posted on July 26, 2016

Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.

Let’s talk social media

Posted on June 02, 2016

Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...

Top Marketing Management students rewarded by Potatoes South Africa

Posted on November 06, 2015

The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...

On the cutting edge of data visualisation

Posted on November 06, 2015

Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.

Research shows that corporate lying can mutilate reputations

Posted on October 13, 2015

Current research investigating whether and why communication management professionals are on occasion lying to the media to protect their organisations, clients or CEO’s, is causing a stir in the public relations and corporate communication environments.