Research News

  • Students “consulting for Consulta’’

    Posted on October 16, 2020

    Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

  • Alumnus profile: Niel Schoombee

    Posted on October 12, 2020

    For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...

  • Alumna profile: Lucinda Neethling

    Posted on September 28, 2020

    She is not only a well-known singer who released her brand new, catchy single, Weerloos, to much acclaim a couple of months ago, but as a talented visual artist specialising in ballpoint pen art, Lucinda Neethling continues to catch the eye. On top of this, she also produced her first...

  • UP Marketing honours students ‘flipped the switch’ with Major Tech

    Posted on September 14, 2020

    Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...

  • Alumnus profile: Dr Mgwebi Msiya

    Posted on August 17, 2020

    “The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...

  • Alumnus profile: Dr Philip McLachlan

    Posted on July 20, 2020

    “For me, life is all about learning. You can never learn enough - there is always something new to discover, to explore and to understand. Learning is all about being involved, asking the difficult but crucial questions and being open to being taught by people and experiences, as well as...

  • Alumnus profile: Dr Johan Michael Smith

    Posted on June 29, 2020

    “The coronavirus has brought everything, including the economy, to an abrupt halt, and it will take time to recover from such a shock...Most small businesses will battle to stay afloat, and their owners should now urgently look at how they can re-imagine their business models,”...

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

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