Conducting market research in challenging environments

Posted on October 06, 2015

The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.

Research affirms sustainability and value creation in a rural community

Posted on October 05, 2015

Dominique Pröbstl, a Communication Management master’s degree student in UP’s Faculty of Economic and Management Sciences, was involved in one of South Africa’s most ambitious corporate social responsibility (CSR) projects.

Contemplating the impact of technology on being a scholar-author

Posted on September 08, 2015

During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.

International expert presents MPhil Marketing Research workshop at UP

Posted on August 26, 2015

On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.