Research regarding the development of new products and services in a technology-based organisation or environment.

With the unparalled pace of introduction of new products in an ever-increasing competitive environment, the process and success rate of developing new products is an area of active research. Research is required into the management of a product development portfolio, optimum investment in new products, selection of new product ideas, factors determining market success, impact of emerging technologies on product development, and the development processes applied in various environments.

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