An important view, which today is part of marketing trends, is that the marketing and communication department of a company must actually be seen as an extension of that company’s top management.
On a corporate level, it is thus imperative that the Division’s strategic objectives to promote and market the Faculty of Veterinary Science, to generate information and awareness about the Faculty, to bring about an increase in student numbers, especially from historically disadvantaged groups, and to generate cohesion between members of the Faculty be integrated and aligned with the strategic markers of the Faculty.
The division manages an integrated strategic marketing plan and uses marketing communications to define the Faculty’s relationship with its customers. In effect, marketing communications is promotion of a marketing mix which is currently the main thrust of the objectives and goals of the communication and marketing programme.
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