The seventh Biennial International Tourism Studies Association (ITSA) and second International Tourism Educators South Africa (TESA) Conference was held in the City of Tshwane, South Africa from 6 – 10 August 2018. The theme of the conference was ‘Collaboration and Co-creation Opportunities in Tourism.’ Selected students and researchers from the Department of Historical and Heritage Studies (DHHS) were invited by the National Department of Tourism (NDT), who has a MoU with the DHHS, to present on their studies.
Sian Pretorius presented on Tourist Guiding Legislation, which formed part of a 2017 study the DHHS did for NDT. The initial research entitled “A Policy Review of the Tourist Guiding Sector of South Africa” was presented along with the finding and recommendations. This study in turn has reached the Ministry and some of the findings are set to inform changes to upcoming Tourism Legislation. The presentation was well received with a lot of excitement evident from members of the industry.
Hannes Engelbrecht presented on film tourism, which forms part of his research for a Masters Degree in Heritage and Cultural Tourism. His paper entitled “The Black Panther Prowls: Film, Stories, Tourism and Culture Capital” explores the relationship between the representation of people and places in popular media and the pre-travel interest that tourist have in destinations. The specific case of the Hollywood blockbuster Black Panther (2018) have potential for both tourist destination marketing and tourism product development throughout the African continent. There was considerable interest regarding the presentation and what this niche has to offer.