Hustle UP is an entrepreneurship initiative designed to support students at the University of Pretoria who have side hustles or aspire to start one. Our goal is to empower student entrepreneurs by providing reources, mentorship and networking opportunities that help them develop and grow their ventures into sustainable businesses.

Many students engage in side hustles to support themselves financially, but they often lack access to mentorship,funding and structured business development support.Hustle UP bridges this gap by offering workshops, networking events and a thriving entrepreneurial community within the university.

Mission

Hustle UP empowers students to start and grow their side hustles by providing access to practical, experiential training, a safe environment for trade and a platform to showcase their products and services. Through skills development, community building, and exposure to growth opportunities, we aim to nurture future-ready entrepreneurs equipped to make a lasting impact.

To inspire and support a dynamic community of student entrepreneurs who transform their side hustles into successful ventures, fostering innovation, resilience, and financial independence within the UP community.

Through Hustle UP, students gain:

•  Entrepreneurial skills– Practical knowledge to improve business success and employability.

•  Mentorship and Guidance– Access to experienced business mentors and industry experts.

•  Networking and Community– Opportunities to connect with like-minded student entrepreneurs and potential collaborators.

•  University support– A structured platform that strengthens UP’s role as a hub for entrepreneurship and innovation.

Hustle UP is committed to fostering a culture of innovation and self-sufficiency  among students. By equipping them with the right tools and opportunities, we aim to build a future where student-led businesses thrive both within and beyond the university.

The University of Pretoria is dedicated to supporting students beyond academics by fostering entrepreneurship and innovation. Hustle UP aligns with this vision by creating a structured and supportive platform for student-led businesses to grow and succeed.

Email us: [email protected]

Register to Hustle UP using the following link: https://forms.gle/dzHFHNGDFLrfDMjS6