We turn ambition into action through mentorship, skill-building, visibility, and opportunities to trade, all while fostering a strong sense of community.
Where student ambition meets structured support.
Hustle UP is the University of Pretoria’s student entrepreneurship platform designed to empower aspiring business owners with mentorship, training, exposure, and community. We support students who are balancing academic goals with the pursuit of business growth and innovation.
Creating a culture of student-led innovation.
Through Hustle UP, students gain access to business development resources, campus market opportunities, mentorship, and practical learning. We champion enterprise as a vehicle for both personal and professional development, helping students build ventures that matter.
Your side hustle deserves serious support.
Hustle UP is an initiative rooted in the belief that students can be both scholars and entrepreneurs. Whether you're reselling, tutoring, building a tech solution or launching a creative brand, we provide the framework to help you grow responsibly and sustainably.
Supporting student entrepreneurs with purpose and structure.
Every student journey is unique and so is every hustle. Hustle UP offers tools, guidance, and visibility for UP students who are navigating both academics and entrepreneurship. Our aim is to build more than just businesses, we build resilient changemakers.
Turning student ideas into real-world value.
At Hustle UP, we help student entrepreneurs transform side hustles into sustainable ventures. Through skills development, mentorship, and curated opportunities, we equip students to contribute meaningfully to their communities while pursuing their studies.
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