SAPRIN has recently introduced its new corporate wear as part of its community engagement initiative, this will enable the staff member to be easily recognized and accepted by community members.

The importance of having such “uniforms” or branded workwear, is that your brand/company is better known. It’s a common goal for academic institutions or companies, but brand awareness doesn’t have to involve large capital and strategic planning – simply putting your brand on your staff’s uniform will reinforce and build awareness of your business or institution, day in, day out. When reputation is paramount, greater familiarity with your brand helps to promote repeat custom and attract new community members or clientele.

In the long run, this will create reassurance for SAPRIN and its staff members, as the recognizable company clothes can help to instil trust and peace of mind. Whether our CHW’S are out and about in different communities, directly serving clients, or visiting their homes or place of work, branded workwear will reassuringly show them who you are and who you work for.

The right message sent

Each time your employees are in front of community members or the public eye, they’ll be representing your company or institution and impacting your target markets perceptions. Branded workwear tells your clients, patient, or target market that your business is professional – and with greater recognition and improved reputation comes an expectation of the standard of care they are likely to receive.

Staff that feel they belong

Branded workwear can indeed make your staff feel good; reinforcing the idea of working as a team, can promote a feeling of belonging amongst employees, as well as an enhanced sense of responsibility and accountability. It’s good for business or institutions too - when your staff take pride in the work they do, productivity and performance also improve.

A confidence boost

When your staff put on your branded workwear they’re not just putting on a uniform - just as every employee is representing your company, your company is also representing your employees. Affiliation with a successful business can bolster confidence and encourage individuals to aim higher and perform better – the ideal brand ambassadors.