Corporate strategy 854

Module code GIB 854
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

The course will introduce students to different challenges faced by the CEO in strategy formulation and implementation. The purpose of the course is to create a deep appreciation of the basic concepts in strategy and their application in real situations both at corporate and business unit levels. The objectives of the course are to provide an understanding of: the determinants of and processes in the formulation and implementation of strategy; an integrated view of the different themes and concepts in strategy and their relevance in different contexts; an integrated view of all the functional areas of management; and the current strategic concerns of South African and International companies in the contexts of significant changes in the business environment. Topics included are corporate strategy, business and competitive strategy, core competencies, strategic intent, growth and diversification models and interface between strategy and leadership.

Module credits 9.00
NQF Level 09
Contact time 28 contact hours per 3 week cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1

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