|Module code||BPZ 321|
|Faculty||Faculty of Engineering, Built Environment and Information Technology|
Strategic analysis; strategy formulation; blue-ocean strategy; grand strategy matrix; SWOT/ TOWS analysis; strategy canvas; customer segmentation; marketing mix; value chain; business model canvas; business model analysis; combination of business models to create new ideas; change management; entrepreneurship; creating a business plan; integration of theory with real world application.
|Contact time||2 tutorials per week, 4 lectures per week|
|Language of tuition||Module is presented in English|
|Department||Industrial and Systems Engineering|
|Period of presentation||Semester 2|
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