Marketing research 314

Module code BEM 314
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.

Module credits 20.00
NQF Level 07
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 120 and STK 110 GS
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1

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