Consumer facilitation 222

Module code VBF 222
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Consumer decision making (determinants of informed, responsible consumer decisions, complexity of consumer decisions), consumer satisfaction, consumer socialisation (consumer education; development of consumer skills); consumerism (consumer protection) and consumer complaint behaviour. Gender issues in consumer decision-making, expenditure patterns of the diverse South African consumer market and globalisation. The UN sustainable development goals #5 and 12 are addressed in this module and all projects are focused on responsible consumption behaviour. 

Module credits 8.00
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Consumer and Food Sciences
Period of presentation Semester 2

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