Business engineering 321

Module code BPZ 321
Qualification Undergraduate
Faculty Faculty of Engineering, Built Environment and Information Technology
Module content

Strategic analysis; strategy formulation; blue-ocean strategy; grand strategy matrix; SWOT/ TOWS analysis; strategy canvas; customer segmentation; marketing mix; value chain; business model canvas; business model analysis; combination of business models to create new ideas; change management; entrepreneurship; creating a business plan; integration of theory with real world application.

Module credits 16.00
Contact time 4 lectures per week, 2 tutorials per week
Language of tuition Module is presented in English
Department Industrial and Systems Engineering
Period of presentation Semester 2

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