|Module code||BEM 321|
|Faculty||Faculty of Economic and Management Sciences|
Strategic issues in marketing, strategic marketing, strategic analysis (market analysis, customer analysis, competitor analysis and internal analysis), market strategies (competitive strategies, strategies in the product life cycle and relationship building strategies) and strategy implementation and control.
|Service modules||Faculty of Engineering, Built Environment and Information Technology
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
|Contact time||3 lectures per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 2|
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