|Module code||BEM 314|
|Faculty||Faculty of Economic and Management Sciences|
The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.
|Service modules||Faculty of Humanities
Faculty of Natural and Agricultural Sciences
|Prerequisites||BEM 120 and STK 110 GS|
|Contact time||3 lectures per week|
|Language of tuition||Afrikaans and English are used in one class|
|Period of presentation||Semester 1|
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