Communication for sustainable rural development 713

Module code AGV 713
Qualification Postgraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content Introduction to the Communication Process, its role and importance. Communication and perception - role of Extension in AKIS. Clarification of principles and definitions; theory of communication; Strategies for communication and Extension methods. Key elements and channels of communication; credibility; persuasion; public speaking; audio visual aids; mass media and their effect; new reporting; articles and newsletters. Designing communication interventions. Impact assessment approaches and tools. Appreciative Communication Inquiry: 5-D Approach.
Module credits 20.00
Prerequisites No prerequisites.
Contact time 2 lectures per week, 1 discussion class per week, 1 practical per week
Language of tuition English
Academic organisation Agric Econ, Ext + Rural Dev
Period of presentation Year

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