The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.
Faculty of Humanities Faculty of Natural and Agricultural Sciences
BEM 110; BEM 212 GS and STK 110
3 lectures per week
Language of tuition
Both Afr and Eng
Period of presentation
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