The threat of spamming is real!

Posted on June 03, 2015

Worms and zombies, phishing and hacking, social engineering and mass mailing... These may sound like random words or phrases reminiscent of a science fiction novel, yet they fall under an umbrella term known as spamming. British born and bred, Mr Alastair Tempest from Conock Consultancy presented...

Brainstorming for Bosch

Posted on May 26, 2015

On Wednesday, 6 May 2015 the BCom (Hons) Marketing Management students had the privilege of presenting digital marketing campaign ideas to a panel from Bosch.

Alumnus and Marketing Lead shares her journey with Marketing Management honours students

Posted on May 26, 2015

In April 2015 the Marketing Management honours class had the privilege of listening to an alumnus from the Department, Mrs Nicolette Singh, who is currently Marketing Lead at Avanade SA. As the role of Marketing Lead is possibly one of the highest positions any marketing professional could reach,...

Social media is #notverysocial

Posted on May 26, 2015

Mr Wynand Coetzer, Head of Strategy at Base2, a digital agency, presented a stimulating and fascinating guest lecture to the third-year Integrated Practical Project class on 5 May 2015.

Don’t just see the potato, see the potential

Posted on May 12, 2015

A potato is more than just a starch. It is a vegetable full of potential for innovative and fun meal ideas. This is the message that Ms Immaculate Zinde, manager of product promotions at Potatoes SA (PSA) delivered to the third-year Marketing Management students during a guest lecture in March...

Community engagement project off to a flying start

Posted on April 10, 2015

The honours students in the Department of Marketing Management are involved in a community engagement project with the Phyllis Roberson Home as part of their formal degree programme.

The ins and outs of franchising

Posted on March 26, 2015

Mrs Belinda Bradley, a franchise expert from SA Franchise Warehouse, visited the BComHons (Marketing Management) class on 11 March 2015 to share her knowledge and expertise on the franchise industry. Mrs Bradley provided background information on the South African franchise industry and shared...

Digital leaders inspire Marketing students at IAB Digital Summit

Posted on March 09, 2015

Two UP marketing students and their lecturer were invited to attend the inaugural Interactive Advertising Bureau’s (IAB) SA Digital Summit, hosted by IAB SA in association with the BBC.com on 19 February 2015. The summit marked a day of thought-provoking ideas and 11 excellent international...