Posted on June 23, 2015
The honours students of the Department of Marketing Management had to conceptualise a promotional video for the Faculty of Economic and Management Sciences (EMS), through means of a storyboard. A storyboard, according to Oscar-winning director Martin Scorsese, is the way to visualise the entire...
Posted on June 23, 2015
Ms Hilke Steenkamp presented her oral doctoral thesis in communication management, focusing on communicating corporate social responsibility (CSR) through social networks as a new avenue for reputation management, at the University of Pretoria on 15 June 2015.
Posted on June 23, 2015
With Youth Day 2015 celebrations still fresh in the memory, the Communication Management Division is celebrating its youthful staff by introducing the youngest lecturer in the Division, Ms Olebogeng Selebi .
Posted on June 18, 2015
The Department of Marketing Management hosted two marketing research experts from market research institute GfK SE in May 2015. Mr Norbert Wirth, GfK SE’s Global Head of Data and Sciences based in London, presented a lecture on the role of smart data in the world we live in, and how social...
Posted on June 12, 2015
The Communication Management Division will feature the professional life of its staff on a regular basis. This week’s spotlight is on Amie Hunter. Amie is currently a lecturer in Communication Management at the University of Pretoria and boasts an inspiring 34-year career in the...
Posted on June 11, 2015
Prof Ronel Rensburg of the Communication Management Division was invited by the University of California at Berkeley as guest instructor of a flagship programme at its Center for Executive Education. The programme is presented during March and September. She was hosted by the Haas Business...
Posted on June 08, 2015
More than 25 000 high school learners and parents stepped away from their weekend routine to take part in the University of Pretoria’s Open Day on 23 May 2015. The atmosphere on UP’s Hatfield Campus was energetic and the grounds was filled with enthusiastic high school learners...
Posted on June 03, 2015
Two staff members of the Department of Marketing Management, Prof Melanie Wiese and Ms Giselle du Plessis, were invited as speakers at the South African National Library and Information Consortium’s (SANLiC’s) annual conference, held 19-20 May 2015 in Johannesburg, with more than 120...
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