Hosted by the Ehrenberg-Bass Institute for Marketing Science and held in Adelaide, Australia from 3 to 5 December 2012, ANZMAC 2012 attracted nearly 400 delegates from 27 different countries. The more than 300 papers, delivered across 22 diverse tracks, covered topics that ranged from political marketing, advertising research, digital e-marketing and sustainability to branding and entrepreneurship (http://www.anzmac12.com).
The conference theme underscored the importance of alliances between researchers and practitioners in the exchange of knowledge. Two predominant areas under discussion were co-creation and digital e-marketing.
Co-creation emphasises collaboration and integration across disciplines and organisations to synthesise multiple viewpoints and produce workable solutions. Digital e-marketing, which is a continuously expanding territory of possibilities, has significantly transformed the contemporary marketing communication landscape. Further research in both areas will improve human understanding and explanation of the conditions, challenges and opportunities that arise from altered environments.
Dr Amaleya Goneos-Malka shared her perspectives of ANZMAC 2012 in interviews on Classic FM and Kaya FM recently. Click on the links below to listen to the interviews.
· Classic FM http://www.classicfm.co.za/classic-business-and-news/programme/programme-archive-1/previous-podcast-11-december-2012-tuesday
· Kaya FM http://www.kayafm.co.za/2012/12/podcast/kaya-central-podcast/international-stop-over/
Click here to access the ANZMAC paper (Powerpoint presentation).
Clich here for the paper presented by Dr Goneos-Malka at the Academy of Marketing Science’s World Marketing Conference on Cultural Perspectives in Marketing, held in Atlanta from 28 August to 1 September 2012. The paper dealt with ‘Segmentation analysis of mobile phone users based on frequency of feature use’ (Powerpoint presentation).
Dr Amaleya Goneos-Malka (University of Pretoria) (left) and Associate Professor Ken Deans (University of Otago), President of ANZMAC 2012, at the ANZMAC event hosted in Australia at the end of 2012.