Turning marketing research findings into marketing insights

Posted on November 10, 2015

The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...

On the cutting edge of data visualisation

Posted on November 06, 2015

Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.

Top Marketing Management students rewarded by Potatoes South Africa

Posted on November 06, 2015

The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...

Gautrain’s Amazing Transport Race experience

Posted on November 02, 2015

As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...

Asata CEO speaks on the future of travel agents

Posted on October 28, 2015

Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...

UP master's student wins Tax Thesis Competition

Posted on October 20, 2015

Innovative thinking by leaders and up-and-coming talent in the tax field was celebrated and recognised at the national Tax Thesis Competition awards function that was held at Norton Rose Fulbright's Office in Sandton on 8 October 2015. Lara Theron, a student in UP's Department of Taxation, won...

Destination marketing expert visits UP

Posted on October 20, 2015

The Tourism Management Division hosted Prof Dimitris Koutoulas from the University of Patras in Greece during September 2015.

Prestigious journal invites UP professor to serve as consulting editor

Posted on October 15, 2015

Prof Jenny Hoobler of the Department of Human Resource Management in the Faculty of Economic and Management Sciences was recently invited to serve as a consulting editor (CE) on the editorial board of the Journal of Applied Psychology (JAP).