Posted on October 01, 2018
The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged by their latest client, Eskom Finance Company (EFC), to develop an innovative marketing campaign using cost-effective marketing tools and methods to sell a mortgage loan to Eskom millennial employees.
Posted on September 28, 2018
The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.
Posted on September 12, 2018
His Excellency Dr Jong-Dae Park, Ambassador of the Republic of Korea, recently delivered a guest lecture on ‘Korea`s Economic Transformation: Evolution, Essence and Implications’ to the third-year International Management students in the Department of Business Management.
Posted on September 05, 2018
‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...
Posted on September 05, 2018
Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...
Posted on August 31, 2018
Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.
Posted on August 31, 2018
With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.
Posted on August 22, 2018
The Marketing Management honours programme is designed to prepare students for the world of work.
Copyright © University of Pretoria 2025. All rights reserved.
Virtual Campus
Get Social With Us
Download the UP Mobile App