Social media insights for the period September to December 2018

On 17 September 2018 the Marketing Office of the Department of Library Services added Instagram to its social media tools. Instagram is a photo and video sharing social networking service owned by Facebook and is used to capture, edit and share photographs and videos. According to informal interviews with University of Pretoria students, Instagram is one of their preferred social media platforms. By December 2018 Instagram had 85 followers and 130 posts.

According to the social media insights the following three posts received the highest number of impressions for the period September to December 2018:

Facebook: 3 189 impressions

Top Tweet on Twitter: 1 345 impressions

Instagram: 111 impressions

The social media committee would like to encourage you to follow us on social media as we share interesting titbits on these platforms:

A warm thank you to the social media contributors for their creativity and commitment to their weekly posts: Lidia Swart, Zenzi Msweli and Nikki Haw.