Posted on January 01, 2018
I was fortunate to attend the 3rd Library Marketing and Communications Conference which was hosted in Dallas Texas on 16 and 17 November 2017. This conference is designed for library employees of any level who are involved in marketing, communications, public relations, social media and outreach in academic, public and special libraries. 356 library marketers attended this conference - mostly from the United States and I was one of three international guests.
If you perhaps wonder how library marketers would go about organizing a conference, here are some of the fun and unusual activities that I found refreshingly different:
The tracks at the conference covered the following topics and it was extremely difficult deciding which one to attend!:
The two keynote presenters were Shel Holtz , a popular speaker form the International Association of Business Communicators and Gina Millsap, CEO of the Topeka & Shawnee County Public Library in Kansas. Shel addressed the very relevant topic of crisis communication in the age of social media with his presentation titled “Libraries, crises and social media” and Gina covered ways to convince library staff members that marketing is valuable and part of everyone’s job with her presentation titled “Building buy-in for marketing at your library”.
With so many attendees attending the conference it was an excellent opportunity to network and share stories with others. I am appreciative of the fact that I learned from and connected with other library marketers at this conference!
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