The Department of Institutional Advancement is responsible for the overall management of the University of Pretoria’s strategic marketing, advertising and branding; managing UP’s official communications channels (including the IT architecture of the official website); keeping in contact with our alumni; and raising funds. We communicate UP’s research to the public through the media and social media, and we are responsible for all the official, corporate events hosted by UP. 

If you’re an academic with really interesting research, we’d love to hear from you.

Do you have a great idea for a UP marketing campaign? Do you want to roll out a campaign or give us feedback on any of our existing campaigns? Let us know.

If you’re a staff member making a huge difference, maybe you’d be interested in sharing your story with the staff newsletter?

Are you a student society that’s doing its best to uplift others and want a shout out on UP’s official social media accounts? Drop us a line.

Are you an academic department or research unit that needs some help with your website? Get in contact with us and we’ll try our best to help you.

If you’re a media professional who’d like more information about UP, our expertise or research, we’d be glad to assist you. 



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