Posted on March 19, 2012
In an address titled ‘The Sin of Averaging’, Jordaan delivered a sucker punch to the usual, the typical and the run-of-the-mill. “Averages are boring and non-descript – but they can be useful,” he admitted, pointing to statistics-driven cricket as a case in point.
But, by and large, it has become too easy – and sometimes too cool – to opt for average. “People who change the world are not average,” said Jordaan. “If you want to achieve anything in life, remember it is a sin to be average.”
Innovation, on the other hand, is the driving force for success and, for Jordaan, the answer to everything. In recent years it has certainly been at the core of FNB’s customer-centric thrust and, disclosed Jordaan, it all boils down to nurturing an acute sense of paranoia about your competition’s next step forward.
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