Three students from the Communication Management Division
in the Faculty of Economic and Management Sciences were selected to attend a three-week winter course on European culture, business and entrepreneurship, offered by the Arnhem Business School in the Netherlands during January 2018.
Shannon Barnard, Cecile van Eeden and Elzanne Kelbrick received full scholarships covering the course costs and accommodation. Thirteen students in total participated in this multicultural exchange programme, representing six countries across three continents.
Part of the coursework entailed projects from real-life client briefs, while personal development was also emphasised and nurtured through intensive coaching sessions. Lectures covered a broad spectrum, ranging from Dutch culture, creative thinking and personal branding, to the creation of a business plan, business processes, social entrepreneurship and cultural sensitivity.
A week of stimulating company visits was incorporated into the programme, including visits to the Gazelle bicycle factory, the Netherlands’ Voedselbank, a family-run farm utilising sophisticated robots, as well as the Openluchtmuseum. In addition to the academic content, an eventful social programme enabled students to build networks and broaden their perspectives, culminating in a two-day skiing trip in the German Winterberg region.
The Arnhem Business School is a division of the Hogeschool van Nijmegen en Arnhem (HAN), and has a close working relationship with the Communication Management Division at UP. The Division hosted Ms Yvette Oswald as a guest lecturer in the fourth quarter of 2017, and Ms Olebogeng Selebi will shortly be representing UP as a guest lecturer at the HAN.
The three students selected to represent UP, from left to right: Elzanne Kelbrick, Cecile van Eeden and Shannon Barnard