The Global Alliance for Public Relations and Communication Management (GA) held its 9th World Public Relations Forum (WPRF) in Toronto, Canada from 29 to 31 May 2016. The forum’s main theme was ‘Communication across cultures’.
Prof Ronél Rensburg from the Communication Management Division
at UP (a former board member of the GA representing Africa) and Ms Relebohile Letlatsa (PhD student and research assistant at the Communication Management Division) prepared a paper titled ‘Strategic communication for employee engagement: lessons from institutions of higher learning in Southern Africa’, which was presented by Ms Letlatsa at the forum. The paper shared experiences about the complexity of implementing communication strategies within multicultural environments during the current tumultuous times at tertiary institutions in Sub-Saharan Africa.