Prof Ronél Rensburg was an invited guest and speaker at the International Public Relations Summit (IPRS) from 10 to 13 May 2016 in Jakarta, Indonesia. The summit’s theme was ‘Positioning Asia in a digital world: leveraging collaborative leadership and strategic communication’.
The summit’s objectives are to explore global networking opportunities, share novel ideas and experiences from different country perspectives, and distribute academic and professional standards of performance in public relations.
Prof Rensburg’s presentation dealt with the measurement and evaluation of social behaviour through social media, the impact of social media content on business and societies, as well as the accountability of social media in general.
Other speakers included Prof Elizabeth Goenawan Ananto (Indonesia), Dr Roger Hayes (Senior Counsellor of APCO Worldwide, UK), Robert Grupp (President of Grupp Global Partners, USA), Dr Timothy Coombs (Texas A&M University, USA), David Donahue (Managing Director, Queensland Corporate Communication Network, Australia), Jean Valin (Canada), Dr Kiranjit Kaur (Malaysia) and Prof Don W Stacks (Professor and Director, PR Graduate Studies, University of Miami, USA).