In June 2015, Prof Ronél Rensburg and Dr Estelle De Beer were invited to visit Arnhem Business School at HAN University of Applied Sciences in the Netherlands. They participated as assessors in the Arnhem Business School Talent Event, during which students presented their projects to an international panel. The panel of assessors included academic partners from the USA, China, Russia, Hungary, England, Japan and France.
HAN offers high quality education and an environment in which studying is inspiring, innovative and international and has campuses in Arnhem and Nijmegen in the Netherlands. The University of Pretoria's Communication Management Division has had a long-standing cooperation agreement with HAN and looks forward to working in collaboration with them, their staff and students in future.
One of the shared future projects entails the analysis and monitoring of FIFA's global reputation and communication. During the course of 2016, groups of students from the Communication Management Division and HAN will analyse media content surrounding FIFA's reputation in the mainstream news and social media, as well as FIFA's stakeholder relationships, and eventually provide inputs for FIFA's global communication and reputation strategy.