A postdoctoral fellowship to pursue a study across African countries

Posted on November 05, 2012

The study aims to develop a comparative continental understanding of Generation Y’s digital lifestyles in the context of postmodern marketing.

Dr Goneos-Malka was also one of 150 presenters representing 45 different countries, who delivered a paper at the World Marketing Congress, held in Buckhead (Atlanta), Georgia, USA from 28 August to 1 September 2012. The theme of the productive conference was “Thriving in a New World Economy” and Dr Goneos-Malka's paper was entitled “Segmentation analysis of mobile phone users based on frequency of feature use”. Listen to Dr Amaleya Goneos-Malka sharing her perspectives of the World Marketing Congress in an interview that was broadcasted on Classic FM, now available at http://www.classicfm.co.za/classic-business-and-news/programme/previous-podcast-26-october-2012-friday

Published by Erhardt Maritz

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