Alumnus of the Faculty strikes gold

Posted on April 24, 2013

Her love for public relations stems from its ability to change perceptions and build brands, personas and reputations. These passions have seen her hold positions at two leading communication agencies and successfully manage big brands like Nike, BMW, MINI and Amadeus. Within only two years Brittany has gone from an intern to an account manager who is responsible for the creation and delivery of integrated communication strategies targeted at varied audiences and seamlessly rolled out across multiple communication channels. Brittany managed all the media relations for the Nike Run Jozi campaign, which included securing 140 journalists to cover and run the inaugural 10km race as well as generate over 180 pieces of coverage, achieving an overall advertising value equivalency (AVE) value of R 3 114 877 (at a 1:1 ratio).

The 16th annual PRISM Awards are described as Africa’s most sought-after awards in the public relations industry. An initiative of the Public Relations Consultants Chapter (PRCC), the PRISM concept was established to encourage and promote excellence in public relations and strategic communication in South Africa. Winning a PRISM Award means that you have combined strategy, creativity and professionalism into a successful public relations campaign.

Published by Erhardt Maritz

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