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2026

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Integrated business simulation is designed to provide MBA students with hands-on experience in strategic management and decision-making. The simulation replicates the complexities of running a business in a competitive environment, requiring participants to apply their knowledge in finance, marketing, operations, and strategy.

As an integrative practical management exercise, delegates will compete individually and as a syndicate within a simulated environment. The simulation is intended to bridge the gap between knowing and doing. As delegates take control of a publicly traded company, they will need to develop and execute a strategy in a dynamic and fast-changing marketplace. Delegates will need to apply what they have learnt in this and previous courses to make better strategic decisions as they compete against other delegate-run companies in the same industry.

Throughout the simulation, students assume executive roles in a virtual company, managing all aspects of business operations. The simulation challenges students to develop and execute strategies that balance short- term performance with long-term growth while adapting to market dynamics and competitive pressures. Integrated Business Simulation serves as a culminating experience in the MBA programme, allowing students to synthesize and apply the knowledge gained throughout their coursework in a realistic and challenging setting. It prepares students for leadership roles by developing their ability to think critically, act decisively, and collaborate effectively in complex business scenarios.