Advanced cases in market research 817

Module code BEM 817
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

Advanced cases in market research demonstrating the broad range of qualitative, quantitative and statistical applications in market research within the various sectors of business and industry.

Module credits 18.00
NQF Level 09
Prerequisites Appropriate courses in Statistics and Research Methodology in the preceding qualification.
Contact time 2 hours per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1

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