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Marketing 789


 
Module code GIA 789
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This course outlines marketing strategies in the context of overall corporate objectives and introduces a systematic approach to marketing decision-making, including market and customer analysis, the analysis of marketing opportunities and implementation and evaluation of marketing plans. We also explore e-business and strategies of marketing through the Internet.
Module credits 10.00
Prerequisites No prerequisites.
Contact time 24 contact hours per 3 week cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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