| Module code | DRA 709 |
| Qualification | Postgraduate |
| Faculty | Faculty of Humanities |
| Module content | This module explores performing arts management within local contexts, develops strategies for defining, positioning and pricing performances, formulates marketing strategies, and offers approaches for designing and managing market-effective organisations. The module also includes professional and developmental approaches to events marketing and management. |
| Module credits | 45.00 |
| Programmes | |
| Prerequisites | No prerequisites. |
| Contact time | 2 discussion classes per week, 2 lectures per week |
| Language of tuition | Module is presented in English |
| Department | Drama |
| Period of presentation | Year |
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