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Programme: PhD Marketing Management

07267043
Faculty of Economic and Management Sciences
Minimum duration of study: 2 years
Total credits: 360

Programme information

Full particulars of the degree programme are contained in a brochure which is available from the departmental website.

Not all postgraduate programmes are offered every year. Please consult the relevant faculty concerning the presentation of this programme.

Admission requirements

  • Relevant master’s degree with an average of at least 65%.
  • The Dean has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty regulations. Due to capacity constraints, there are not an intake of new students every year. It remains the applicant’s responsibility to ensure that the degree they wish to apply for, will indeed be offered.

Additional requirements

Prospective students who meet the requirements as set out will be invited to a selection and evaluation process where psychometrics tests and interviews will be completed.

The Dean or Postgraduate Committee has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty regulations.

Due to capacity constraints, there is not an intake of new students every year. It remains the applicant's responsibility to ensure that the degree they wish to apply for, will indeed be offered.

Examinations and pass requirements

It is a requirement that all provisionally admitted Doctoral students write a research proposal and present their proposals at a Doctoral Colloquium by the end of the year following their application to the Department's Doctoral  programme.

The thesis should be passed in accordance with the stipulations of Regulations G.52 and G.60.2.2, as well as a compulsory module in Research Methodology.

Minimum credits: 360

Core modules

BEM 995 Thesis: Marketing management 995 Credits: 360.00

EBW 801 Research methodology 801 Credits: 0.00

Module content:

  • Developing the background to a research problem, and developing a problem statement and propositions and hypotheses relevant to their study.
  • Compiling a thorough literature review of the topics they intend to study.
  • Approaches to research: An overview of the different approaches to research (qualitative, quantitative and mixed methods) and the philosophical approaches that underpin them (positivism, post-positivism, interpretivism, constructivism, critical theory and pragmatism).  
  • Different research designs in quantitative and qualitative methods, and appropriate sampling approaches for the different research designs.
  • Qualitative research methodology: An overview of qualitative methods for organisational research. An overview of the different methodologies on a continuum between modernistic qualitative and post-modernistic qualitative research.  
  • Quantitative research methodology

Minimum credits: 360

Core modules

BEM 995 Thesis: Marketing management 995 Credits: 360.00