Jaarboeke

Strategiese kommunikasiebestuur 700


 
Modulekode SKO 700
Kwalifikasie Nagraads
Fakulteit Fakulteit Ekonomiese en Bestuurswetenskappe
Module-inhoud

*Hierdie inligting is slegs in Engels beskikbaar.

*Only for Postgraduate Diploma in Economics and Management Sciences Option: Integrated Reporting students.

The objective of this module is to provide a conceptualisation of the role of corporate communication in the strategic decision-making process. It also addresses the overlapping and complementary areas of communication management with other fields of study in the management sciences.
Some of the topics that you will be introduced to are:
* The corporate communication manager's contribution to strategic management
* The role of communication management in the identification and management of strategic issues in the internal, task and macro environment of the organisation
* The positioning and introduction of a corporate communication strategy
* How the strategic management of communication can assist in achieving corporate goals such as innovation (by creating a culture of creativity), productivity, rationalisation, a new corporate culture, and global competitiveness
* The crucial role of communication management in identifying and managing strategic stakeholders and problematic publics
* The responsibility of corporate communication in identifying and changing asymmetrical worldviews in the organisation
* Important research in the field
* The experience of and relationships with top management.
Module evaluation is continuous and includes individual class tests, group presentations, projects and participation in class discussions.

Modulekrediete 20.00
Voorvereistes Geen voorvereistes.
Onderrigtaal Module word in Engels aangebied
Departement Afdeling Kommunikasiebestuur
Aanbiedingstydperk Semester 2

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

Copyright © University of Pretoria 2020. All rights reserved.

FAQ's Email Us Virtual Campus Share