Yearbooks

Communication management 320


 
Module code KOB 320
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Strategic relationship management
The strategic management of internal and external relationships is essential for the organisation's "licence to operate". Stakeholder theories provide a framework for managing relationships with stakeholders such as employees, investors, media and the government. The growing significance and potential impact of activism on organisational performance, justifies the management of such pressure groups through communication. Deontological and teleological ethical approaches are investigated in the strategic management of relationships. The complexity of ethical decision making in the modern business environment, as well as anti-ethics and African ethics amongst others, are also studied. Perception, social and stakeholder audits are examples of idiosyncratic research designs undertaken in strategic reputation management.

Module credits 20.00
Service modules Faculty of Engineering, Built Environment and Information Technology
Prerequisites KOB 210 or KOB 220 with a GS in the other, KOB 310 GS
Contact time 3 lectures per week
Language of tuition Afrikaans and English is used in one class
Academic organisation Div Communication Management
Period of presentation Semester 2

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