Jaarboeke

Business analysis and research methodology 881


 
Modulekode GNM 881
Kwalifikasie Nagraads
Fakulteit Gordon Institute of Business Science
Module-inhoud

*Hierdie inligting is slegs in Engels beskikbaar.


In this module students will be equipped to execute their Integrative business research project. Each student’s Integrative business research report will be focused on a key relationship or research question that relates directly to their new business idea. The module will focus on formulation of a research question, population and sampling concerns, the use of literature reviews, various qualitative and quantitative research methodologies including documentary research, surveys, questionnaire design and interviewing techniques. The analysis of data and research report writing will also be covered. The research report will serve as a means for students to deepen their insights into the market that they are preparing to enter or to help them understand a key relationship affecting their business. As such the module will prepare a student to do research that is of both practical and intellectual value.

Modulekrediete 9.00
Kontaktyd 28 kontakure per 3 weke siklus
Onderrigtaal Module word in Engels aangebied
Akademiese organisasie Gordon Institute of Bus Sci
Aanbiedingstydperk Semester 1

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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