Performing arts management 709

Module code DRA 709
Qualification Postgraduate
Faculty Faculty of Humanities
Module content

This module explores performing arts management within local contexts, develops strategies for defining, positioning and pricing performances, formulates marketing strategies, and offers approaches for designing and managing market-effective organisations. The module also includes professional and developmental approaches to events marketing and management.

Module credits 45.00
Prerequisites No prerequisites.
Contact time 2 lectures per week, 2 discussion classes per week
Language of tuition Afrikaans and English is used in one class
Academic organisation Drama
Period of presentation Year

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