Copywriting (2) 802

Module code TRL 802
Qualification Postgraduate
Faculty Faculty of Humanities
Module content

Researching three brands within three different categories: social awareness, retail and a personal branding. Writing a creative strategy for each of the chosen brands. Developing three campaigns of five communications each: the media used will depend on the strategy, the brand, target audience and communication objectives. Compiling the above in an industry-ready copy portfolio.

Module credits 20.00
Contact time 1 lecture per week
Language of tuition English
Academic organisation African Languages
Period of presentation Semester 2

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