Yearbooks

Advanced cases in market research 817


 
Module code BEM 817
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content Advanced cases in market research demonstrating the broad range of qualitative, quantitative and statistical applications in market research within the various sectors of business and industry.
Module credits 18.00
Prerequisites Appropriate courses in Statistics and Research Methodology in the preceding qualification.
Contact time 2 hours per week
Language of tuition English
Academic organisation Marketing Management
Period of presentation Semester 1

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