Yearbooks

Marketing management 321


 
Module code BEM 321
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Strategic issues in marketing, strategic marketing, strategic analysis (market analysis, customer analysis, competitor analysis and internal analysis), market strategies (competitive strategies, strategies in the product life cycle and relationship building strategies) and strategy implementation and control.

Module credits 20.00
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 212
Contact time 3 lectures per week
Language of tuition Both Afr and Eng
Academic organisation Marketing Management
Period of presentation Semester 2

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