Marketing research 314

Module code BEM 314
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.

Module credits 20.00
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 110; BEM 212 GS and STK 110
Contact time 3 lectures per week
Language of tuition Both Afr and Eng
Academic organisation Marketing Management
Period of presentation Semester 1

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